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Monday Schedule Detail


Session Name: Public Education/Media~~How to Ensure the Media Tells Your Story and Using “Brand Journalism” to Promote Your Message
Session Description:

The purpose of this session is to provide emergency management and other communicators the purpose and benefits of a “brand journalism” approach to promoting your message. Brand journalism is simply journalism-style storytelling on behalf of a company, where marketers must accomplish the same goal: earn and keep an audience’s attention. Brand journalists must collect and edit stories about a company or organization and present them to the company’s audience through a variety of media. This training session will include news operation professionals (editors, news directors, special project producers) taking the audience through a systematic process of how their newsrooms prepare for hurricane seasons. Topics will include how they generate impactful story ideas, pre-storm plan of action approach and hurricane specials.

Day of Week: Monday
Time Start: 1:30PM