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Thursday Schedule Detail


Session Name: Public Education/Media~~Risk Communications: Analyzing Interpreting and Responding to the Offical Hurricane Forecast
Session Description:

Measuring Risk Communications as it relates to the 2017 Hurricane Season. How did viewers consume and respond to the official hurricane forecast and associated warning? What visual products prohibited or enhanced public interpretation of the storm threats? We will review recent research that is providing new directions for emergency managers in developing a communication strategy.

Day of Week: Thursday
Time Start: 10:30AM