Tuesday Schedule Detail
Session Name: Public Education/Media~~#HurricaneStrong: The New National Hurricane Resilience Initiative
During 2016, FEMA, FLASH, and NOAA introduced #HurricaneStrong–a new national hurricane resilience initiative designed to save lives and protect property through enhanced outreach and coordination with local, state, federal and private sector partners. Campaign elements focused on events like the NOAA Hurricane Awareness Tour, targeted leadership messaging through the presidentially-declared National Hurricane Preparedness Week, high energy social media outreach, and much more. Thanks to engagement by committed participants, including national media partners from The Weather Channel, the first-year of the effort garnered widespread success with national television programming, national Public Service Announcements, 695 Home Depot workshops, 11,000 Tweets, 3,500 contributors on Twitter, and audience reach exceeding 22.5 million. This workshop will explore last year’s success and serve as a planning and recruitment session for 2017 to ensure that all interested stakeholders understand their opportunity to participate in and leverage the #HurricaneStrong opportunity. Each speaker will cover opportunities within the five key messages of the campaign including, Personal Safety, Family Preparedness, Financial Security, Damage Prevention, and Community Service.
Day of Week: Tuesday
Time Start: 1:30PM